Plumbers, cleaners and electricians can rank without a public address, but Google still measures distance from your base. Here's how I'd set up properly and grow your reach.
Latest News – Page 6
Every Search Engine Table article and guide, newest first.
Google started its second core update of 2026 on 21 May, just after I/O and six weeks after March ended. Here's how to watch it without overreacting.
Google is turning Search into one AI tool that answers, books and buys. I go through every confirmed change, when it arrives, and what it means for your site.
How I'd earn links and brand mentions from real publications with data stories, expert comments, tools and local angles, without breaking Google's link spam rules.
Server logs show exactly how Googlebot and AI crawlers move through your site. Here is how I get them, verify bots and find real problems.
OpenAI has opened a self-serve ChatGPT ad platform to US businesses with no minimum spend. I explain how the ads work, how to start, and what I'd test first.
Google swaps in its own headline or snippet when yours looks weak. I explain what causes it, how to spot it, and how I write versions Google keeps.
WhatsApp chat, AI-built menus, review reactions, checked replies and Ask Maps are all live now. I explain what each one does and how to set it up.
Google no longer runs a separate helpful content system. I explain how core ranking judges helpfulness now, what Google asks you to check, and how I review a site.
AI assistants already send you visitors, but GA4 hides them under Referral. One custom channel group and a careful regex make them visible.
What XML sitemaps really do, which URLs belong in them, how Google treats lastmod, and how I submit, monitor and fix sitemaps on sites of any size.
GA4 renamed conversions to key events in 2024. Here is how I choose, set up, count and test the few actions that show if your site is working.