OpenAI says ChatGPT handles about a fifth of Google's search volume. Here is what that number counts, what it leaves out, and what to track on your own site.
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Every Search Engine Table article and guide, newest first.
Gemini can now turn your photos and videos into Business Profile posts, restaurants control ordering links, and several pilots and tests are under way. Here is what is confirmed.
A ChatGPT dashboard for verified businesses, with impressions and clicks, is in testing. I explain what it may include and how I'd prepare now.
Google's open-source connector lets AI assistants pull your GA4 data directly. Here's what versions 1.0 and 1.1 add, how to set it up and where I'd be careful.
From 9 November, new ChatGPT ad campaigns bid to an average cost instead of a hard cap. Here is how it works and how I'd move campaigns over before January.
AI search rarely runs just the query you typed. I explain how fan-out works, what Google has confirmed, and how to make your pages the source for each sub-question.
Google, OpenAI, Anthropic and Microsoft are backing one robots.txt token for AI training preferences. Here is how it works, what it leaves out and what I would do now.
My step-by-step checklist, in priority order, for auditing crawling, indexing, rendering, Core Web Vitals and more, updated for Google's 2026 changes.
What Google really supports in LocalBusiness markup, how I add hours, coordinates, departments and services, and why your own review stars won't show.
OpenAI took ChatGPT ads to 26 more countries and explained how its ad system works. Here's how I'd decide whether a small test is worth your budget.
Voice assistants pick one or two businesses to name. Here's which data each one reads, what I'd fix on Google, Apple and Bing, and how to track results.
ChatGPT links lost their UTM tag for a week in October, which pushed AI visits into Direct. Here is how I spot hidden AI traffic, and what you can and…