Google's link spam rules, the 2026 site reputation changes, and the tactics I trust to earn links without risking a penalty.
Content & Links
Helpful content, digital PR and link building that works within Google’s spam policies.
Google now calls fake author profiles deception and says AI-generated text must be fact-checked by a person before publishing. I explain what changed and how to comply.
How I write short, focused content briefs that give writers the intent, angle, expert input and answer-first outline they need to make pages worth ranking.
My simple process for finding pages that name your brand without linking, deciding which are worth chasing, and asking for a link without being pushy.
What topical authority really means, what Google has and hasn't said about it, and my step-by-step plan for covering your subject fully without thin pages.
How I read the results page and AI answers to work out what a query really wants, and then shape the page to match it.
A practical guide to bylines, author bios and author markup that show readers and Google who wrote your content and why they are worth trusting.
The step-by-step process I use to spot pages that are losing traffic, choose the right fix for each one, and make updates that Google and readers both see as real.
How I'd earn links and brand mentions from real publications with data stories, expert comments, tools and local angles, without breaking Google's link spam rules.
How I group related pages into topic clusters, write anchor text Google understands, and find the orphan pages and missed links that hold content back.
People now ask AI search long, detailed questions. Here is how I research question sets, topics and entities, then map them to pages you can measure.
E-E-A-T is not a ranking factor you can switch on. It is how Google defines trustworthy content, and here is how I'd show it on your own site.