What Google's link guidance says about anchor text, which anchor types I use where, how over-optimising becomes link spam, and how to audit the links you already have.
Content & Links – Page 2
Google's Danny Sullivan says publishers shouldn't break pages into pieces for large language models. Here's what that means, and how I'd structure content that works for readers and AI.
My quarter-by-quarter plan for small businesses: technical fixes, local visibility, content built on customer questions, AI search, links and simple monthly checks.
How I find who really competes with you in search, work out why their pages rank, and turn it into a short, prioritised plan you can act on.
Why pages with no internal links struggle in Google, how I find them by comparing a crawl with other data, and what to do with each one.
My step-by-step checklist for ranking product pages: titles, original descriptions, images, reviews, variants, stock changes, speed and free Merchant Center listings, ready for the holiday rush.
When two of your pages chase the same search, neither ranks as well as it should. Here is how I confirm the overlap and choose the right fix.
Google rewrites most meta descriptions with text from the page. Here is how I write unique, specific descriptions that Google is more likely to use, and that people will click.
A step-by-step plan to get your site ready for October to December: fix technical issues early, freeze risky changes, and put seasonal pages on permanent URLs.
Category pages win the broad product searches shoppers actually make. Here is how to match intent, write copy that helps, and keep filters and pagination clean.
My practical guide to writing pages that work for both searchers and Google, with before-and-after rewrites for intent, intros, structure, keywords, trust and calls to action.
How Google's People Also Ask box works, how I turn its questions into content research, and how to write answers it can use without any special markup.