About Search Engine Table
Search changes every week. Most of it is noise, some of it costs you traffic. We sort one from the other and tell you what to do next, in plain words.
What We Do
Answer First
The short answer sits at the top of every article. The detail is there when you want it.
Checked at the Source
We read Google's and OpenAI's own docs and announcements, link you to them, and label anything that is only reported.
Built to Act On
Every guide ends with steps you can take this week, not a vague "it depends".
Our Story, Year by Year
We have been writing about search since 2022. Here is what each year was about, with a few key articles from it.
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2022
2022 · Where It Started
26 articlesWe started in January 2022 with Search Console guides and Google update news: product reviews updates, the first helpful content update, Google adding Experience to E-A-T, and ChatGPT arriving at the end of the year.
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2023
2023 · AI Comes to Search
23 articlesBard and the new Bing, Google's Search Generative Experience in Search Labs, Universal Analytics switching off for good, and four core updates in one year.
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2024
2024 · AI Overviews Go Live
24 articlesAI Overviews launched in the US, the March core update folded in helpful content, the Google API leak, site reputation abuse rules, and the launch of ChatGPT search.
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2025
2025 · AI Mode and Agents
132 articlesAI Mode went from a Labs test to a search mode in 180 countries, ChatGPT added agents and shopping, and we started publishing far more often.
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2026
2026 · Search Across Google and AI
106 articlesAds arrived in ChatGPT, Gemini 3 started powering AI Overviews, and core and spam updates kept coming. Our busiest year so far.
What We Cover
We keep coverage tight on purpose. Pick a topic to see everything we've published on it.
How a Guide Comes Together
- Spot the change. An update, a new report, a policy rewrite or a question readers keep asking.
- Go to the source. Official docs, announcements and the data behind them. Second-hand claims get labelled as such.
- Write it short. A quick answer, key takeaways, then sections that each open with the point.
- Keep it current. When facts move, the guide gets updated and the date on it changes.
Who Writes Here
Lovepreet Singh
SEO & AI Search Specialist
- 12+ years in SEO
- 311 articles here
- 2022 writing since
Lovepreet Singh has been working in SEO for the last 12 years. He started as an SEO analyst, checking rankings and fixing on-page issues, and today he is Digital Marketing Manager at Softtrix Tech Solutions, looking after search and growth for client websites, from online stores to local service businesses. Most of his work these days falls into two areas.
The first is AI search: making sure businesses are clear, accurate and easy to cite when Google's AI Overviews, AI Mode or ChatGPT answer questions about them. The second is local search, where a well-kept Google Business Profile and honest reviews often matter more than anything else on a website. Around that, he does the everyday work that keeps a site healthy.
He has also worked on YouTube, Amazon and Etsy SEO, App Store Optimization, Paid Ads on Google and Meta, and Email Campaigns, and he leads a team that handles strategy and reporting for client accounts. On Search Engine Table, he writes for busy marketers and business owners who want clear answers without the jargon.
The brands that win in AI search will be the ones that are easiest to understand, not the ones that publish the most.
Focus areas
Seen Something We Should Cover, or Got Wrong?
Tips and corrections go straight to the editor. Our Editorial Policy explains how we check and fix things.