A plain guide to YouTube Studio channel permissions, which role to give each person, and how ownership really moves through a Brand Account.
Access Guides
Step-by-step guides to add users, share access and manage permissions in Google tools like GA4, Search Console, Tag Manager, Google Ads and Business Profile.
How I share Looker Studio (now Data Studio) reports safely: which role to give, which link setting to use, and how credentials decide what viewers actually see.
A plain-English guide to Merchant Center access: which role to give each person, the exact steps to invite them, how agencies connect now, and how to remove access safely.
Invite people by email or link your agency's manager account, choose the right access level for each person, and keep control of your ad account and billing.
Step-by-step instructions for inviting owners and managers on Search or Business Profile Manager, accepting invites, handing over primary ownership and getting back a profile someone else controls.
GTM has two layers of permissions, and getting them wrong can lock people out or hand an outsider the keys to your site. Here is how I set them.
Which Search Console permission level to give each person, the exact clicks to add or remove them, and how to stop removed owners from getting back in.
The exact clicks to add, change or remove GA4 users, what each role can really do, and how to hide cost and revenue from people who don't need it.