OpenAI says ChatGPT handles about a fifth of Google's search volume. Here is what that number counts, what it leaves out, and what to track on your own site.
AI Search
AI Overviews, AI Mode, ChatGPT search and Perplexity: how AI answers pick sources and how to get your pages cited.
A ChatGPT dashboard for verified businesses, with impressions and clicks, is in testing. I explain what it may include and how I'd prepare now.
From 9 November, new ChatGPT ad campaigns bid to an average cost instead of a hard cap. Here is how it works and how I'd move campaigns over before January.
AI search rarely runs just the query you typed. I explain how fan-out works, what Google has confirmed, and how to make your pages the source for each sub-question.
OpenAI took ChatGPT ads to 26 more countries and explained how its ad system works. Here's how I'd decide whether a small test is worth your budget.
A plain-English guide to the llms.txt proposal: the format, who really reads it, how it differs from robots.txt, and which sites I think should bother creating one.
What Google, OpenAI and Perplexity really say about AI citations, plus the on-page, crawl and measurement steps I think make a difference.
OpenAI is bringing ChatGPT ads to 31 European countries next week. Here is what is confirmed, what the privacy rules mean, and how I'd get ready.
Google added Gemini 3.7 Flash to AI Mode for paying subscribers a day after the model launched. Here's who gets it, and why your site's rules stay the same.
Perplexity builds answers from pages it can crawl and fetch live. In my experience, access, clear answers and real trust decide whether your site becomes a cited source.
Google's AI agents now call businesses, check open slots and watch the web for users. I explain what is live, what is coming and how to get ready.
OpenAI now lets retailers upload a product catalogue to ChatGPT Ads Manager and get an ad for every product. Here's how it works and what I'd fix first.