Links still help you rank in Google. But AI answers also learn from plain mentions in articles, reviews and forums, even with no link. Here is what we know and…
AI Search – Page 2
Google is turning Search into one AI tool that answers, books and buys. I go through every confirmed change, when it arrives, and what it means for your site.
OpenAI has opened a self-serve ChatGPT ad platform to US businesses with no minimum spend. I explain how the ads work, how to start, and what I'd test first.
How I structure pages so AI Overviews, AI Mode, ChatGPT and Perplexity can understand and quote them, with before-and-after rewrites you can copy.
One is a summary Google adds to normal results. The other is a chat that searchers choose to open. I explain how each finds sources, reports traffic and follows your…
OpenAI started testing ads in ChatGPT on 9 February for US Free and Go users. I explain what the ads look like, who sees them and what I think brands…
Google has made Gemini 3 the default model for AI Overviews worldwide. Mobile searchers can now carry follow-up questions into AI Mode. Here is what that means for your site.
Google's AI Mode can now use your Gmail and Google Photos to shape its answers. I explain who gets it, how privacy works, and what changes for businesses.
OpenAI will test labelled ads under ChatGPT answers for US Free and Go users. Here is what it promised, what it left out and how I'd prepare.
What OpenAI's own documentation says about how ChatGPT search crawls, cites and links to websites, and the practical steps I use to make pages eligible.
OpenAI's new shopping research mode builds personal buyer's guides from public store websites. Here is how it picks products, and what I think stores should do to get included.
Google put Gemini 3 into AI Mode on launch day. Here is what searchers get, what stays the same for websites, and what I'd track as access widens.