Editorial Policy

How we choose, check, write and correct what we publish.

Last reviewed: 6 November 2026

The Short Version

Official sources beat opinions, and we link to them.
A named person checks and signs off every article.
Mistakes get fixed fast and meaningful ones are noted.
Nobody can pay to change what we write.

What Earns a Place on the Site

We publish when something changes how a site gets found: an algorithm update, a new report or setting, a policy rewrite, or a pattern we can show with evidence. If it doesn’t change what you’d do, we usually skip it.

Where Our Facts Come From

First: official documentation and announcements from Google, Bing, OpenAI and other platforms.
Next: reputable reporting and published data, credited by name.
Never: anonymous rumours presented as fact. Unconfirmed points are marked “unconfirmed”.

How We Check Before Publishing

Dates, numbers, thresholds and quoted policy wording are compared with the current version of the source. Where sources disagree, the article says so instead of picking a side quietly.

AI Tools in Our Workflow

We may use AI tools to speed up research, outlines or editing. They don’t publish anything. A named author reviews every line, checks every fact and is accountable for the final piece.

Keeping Guides Current

Search moves, so guides are reviewed when the facts behind them change. The date at the top of an article shows its latest real update, not a cosmetic one.

Corrections

Small slips (a typo, a broken link) are fixed quietly. Errors of fact are fixed and, where they mattered, noted at the end of the article. Report an error here.

Money and Independence

Any sponsored content or affiliate link is labelled where it appears, and such links carry rel="sponsored". Sponsors don’t see articles before publication and can’t request changes.