Google's open-source connector lets AI assistants pull your GA4 data directly. Here's what versions 1.0 and 1.1 add, how to set it up and where I'd be careful.
Analytics & Data
GA4, Search Console and AI-powered reporting: what changed, how to set it up and how to read the numbers.
ChatGPT links lost their UTM tag for a week in October, which pushed AI visits into Direct. Here is how I spot hidden AI traffic, and what you can and…
Google Search Console now reports image-led searches from Lens and Circle to Search on their own. For visual sites, this is the first real view of traffic that starts with…
The metrics that help clients make decisions, the vanity numbers I drop, and a ready-to-use outline for monthly and quarterly SEO reports in the age of AI search.
How I build a UTM naming system that matches GA4's channels, keeps AI referrals and internal clicks out of the wrong reports, and stays the same across your whole team.
Google confirmed it now sends search result clicks through a google.com/goto redirect. Here is what that means for referrers, GA4, Search Console and your logs.
GA4's normal reports show how much organic traffic you get. These five explorations show which pages earn it, where visitors go next and whether they come back.
Your clicks are falling but your rankings hold. Here is how I tell a visibility loss from zero-click behaviour, and which reports show the SEO value that clicks now miss.
Google's new Search Console reports pull out impressions from AI Overviews, AI Mode and Discover AI features. Here's what the data covers, what it leaves out and how to use…
Connect Search Console and GA4, build five focused pages, and let a few calculated fields sort brand, page sections and AI referrals for you. No paid connectors needed.
AI assistants already send you visitors, but GA4 hides them under Referral. One custom channel group and a careful regex make them visible.
GA4 renamed conversions to key events in 2024. Here is how I choose, set up, count and test the few actions that show if your site is working.