Digital Marketing Manager at Softtrix
Punjab, India
Lovepreet Singh has been working in SEO for the last 12 years. He started as an SEO analyst, checking rankings and fixing on-page issues, and today he is Digital Marketing Manager at Softtrix Tech Solutions, looking after search and growth for client websites, from online stores to local service businesses.
Most of his work these days falls into two areas. The first is AI search: making sure businesses are clear, accurate and easy to cite when Google's AI Overviews, AI Mode or ChatGPT answer questions about them. The second is local search, where a well-kept Google Business Profile and honest reviews often matter more than anything else on a website. Around that, he does the everyday work that keeps a site healthy. He has also worked on YouTube, Amazon and Etsy SEO, App Store Optimization, Paid Ads on Google and Meta, and Email Campaigns, and he leads a team that handles strategy and reporting for client accounts. He believes the brands that win in AI search will be the ones that are easiest to understand, not the ones that publish the most.
On Search Engine Table, he writes for busy marketers and business owners who want clear answers without the jargon.
OpenAI says ChatGPT handles about a fifth of Google's search volume. Here is what that number counts, what it leaves out, and what to track on your own site.
Gemini can now turn your photos and videos into Business Profile posts, restaurants control ordering links, and several pilots and tests are…
A ChatGPT dashboard for verified businesses, with impressions and clicks, is in testing. I explain what it may include and how I'd…
Google's open-source connector lets AI assistants pull your GA4 data directly. Here's what versions 1.0 and 1.1 add, how to set it…
From 9 November, new ChatGPT ad campaigns bid to an average cost instead of a hard cap. Here is how it works…
AI search rarely runs just the query you typed. I explain how fan-out works, what Google has confirmed, and how to make…
My step-by-step checklist, in priority order, for auditing crawling, indexing, rendering, Core Web Vitals and more, updated for Google's 2026 changes.
What Google really supports in LocalBusiness markup, how I add hours, coordinates, departments and services, and why your own review stars won't…
OpenAI took ChatGPT ads to 26 more countries and explained how its ad system works. Here's how I'd decide whether a small…
Voice assistants pick one or two businesses to name. Here's which data each one reads, what I'd fix on Google, Apple and…
ChatGPT links lost their UTM tag for a week in October, which pushed AI visits into Direct. Here is how I spot…
The confirmed 2025-2026 core and spam updates with dates, how I check if a site was hit, and what Google actually says…
