OpenAI's new browser puts ChatGPT next to every page and lets an agent act on sites. I explain what changes for traffic, analytics and how your pages are built.
AI Search – Page 3
OpenAI now lets US shoppers buy products without leaving ChatGPT. I explain how Instant Checkout works, what it costs merchants and what it means for product SEO.
Google is putting Gemini inside Chrome for US desktop users, with AI Mode in the address bar and agentic browsing next. Here is what changes for websites.
Google's AI Mode now works in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. Here is what that means for sites serving those markets and what to do now.
Google's AI Mode now reaches English-language searchers in over 180 more countries and territories. Its new agentic and personalized features stay US-only for now. Here is what I think it…
OpenAI made GPT-5 the default ChatGPT model on 7 August 2025. I explain what it claimed, how ChatGPT search cites sites, and what you should check.
Pew Research tracked real Google searches and found people clicked regular results about half as often when an AI summary appeared. Here is what that means for you.
OpenAI's ChatGPT agent now browses websites, fills in forms and reaches checkout for users. I explain how it works and what you, as a site owner, should do.
Perplexity's new Comet browser puts an AI assistant beside every page. Here is how it reads and acts on websites, and what I think site owners should do now.
From 1 July 2025, new Cloudflare domains block AI crawlers by default, and a private beta lets publishers charge AI bots for each page they fetch.
Google is testing spoken AI summaries of search results in Search Labs. Here is what Google has confirmed, how to try it, and what it means for your site.
Google is rolling out AI Mode across the US and bringing Gemini 2.5 to Search. Here is what was announced, what is live and what to do now.