Voice assistants pick one or two businesses to name. Here's which data each one reads, what I'd fix on Google, Apple and Bing, and how to track results.
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Every Search Engine Table article and guide, newest first.
ChatGPT links lost their UTM tag for a week in October, which pushed AI visits into Direct. Here is how I spot hidden AI traffic, and what you can and…
The confirmed 2025-2026 core and spam updates with dates, how I check if a site was hit, and what Google actually says about recovery.
Google's link spam rules, the 2026 site reputation changes, and the tactics I trust to earn links without risking a penalty.
Google's September 2026 spam update finished on 8 October after almost two weeks. Here is what Google confirmed, what people saw, and how I'd check your site.
Google now calls fake author profiles deception and says AI-generated text must be fact-checked by a person before publishing. I explain what changed and how to comply.
Google says core update recovery usually takes three to six months, and up to a year in slow cases. I explain why it takes that long and how I track…
A plain-English guide to the llms.txt proposal: the format, who really reads it, how it differs from robots.txt, and which sites I think should bother creating one.
Google's fourth spam update of 2026 may take up to two weeks. Here is what Google confirmed, how I monitor a site during it, and what to leave alone until…
Google Search Console now reports image-led searches from Lens and Circle to Search on their own. For visual sites, this is the first real view of traffic that starts with…
What Google, OpenAI and Perplexity really say about AI citations, plus the on-page, crawl and measurement steps I think make a difference.
The metrics that help clients make decisions, the vanity numbers I drop, and a ready-to-use outline for monthly and quarterly SEO reports in the age of AI search.