What entities are, how Google's Knowledge Graph uses them, and the practical steps I follow so Google can recognise your business, your people and your topics.
Latest News – Page 17
Every Search Engine Table article and guide, newest first.
What each free Google SEO tool actually does, what it cannot tell you, which ones are retired, and the order I set them up on a new site.
What each free Google SEO tool actually does, what it cannot tell you, which ones are retired, and the order I set them up on a new site.
ChatGPT search now shows product cards with prices, reviews and buy links. Here is how products are chosen and what online stores can do about it.
B2B buyers research for weeks before they talk to sales. Here is how to plan keywords, pages and content so your site shows up at every stage of that research.
There is no application form any more. Here is what Google actually checks before it shows your stories, and the technical setup I put in place first.
A plain guide to YouTube Studio channel permissions, which role to give each person, and how ownership really moves through a Brand Account.
What INP measures, what counts as a good score, how to find the clicks and taps that slow your pages down, and the fixes that work most often.
How I share Looker Studio (now Data Studio) reports safely: which role to give, which link setting to use, and how credentials decide what viewers actually see.
The local SEO numbers that actually link to customers, where to find each one, how to set up tracking, and a simple monthly report layout you can copy.
Which pages can show star ratings in Google, the self-serving rule that blocks most business sites, how to add the markup, and what to check when stars go missing.
Google Analytics 4 now lets you pin notes to dates on your report charts. Here is how to add them, who can, and what to note.