What INP measures, what counts as a good score, how to find the clicks and taps that slow your pages down, and the fixes that work most often.
Technical SEO – Page 4
Which pages can show star ratings in Google, the self-serving rule that blocks most business sites, how to add the markup, and what to check when stars go missing.
Which schema type to pick for blog posts and news, which properties Google actually recommends, a clean JSON-LD example, and the mistakes I see most often.
HTTPS gives only a small ranking boost, but the switch still matters. Here is why, and the exact order I follow to move a site without losing traffic.
How to read every part of the Search Console URL Inspection report, when to trust the live test, and the order I follow to get a missing page into Google.
What each og: tag does, the image size that works almost everywhere, how to add the tags, and how to fix a preview showing the wrong image.
What robots.txt can and cannot do, how Google reads each rule, copy-ready examples for common setups, and the small mistakes that quietly block important pages.
What each heading level from H1 to H6 is for, what Google has actually said about headings, and the simple process I use to clean up a page's heading structure.
Interaction to Next Paint is now officially a Core Web Vital, FID is retired, and many sites that looked fine last week now need work on responsiveness.
Google has removed the Mobile Usability report, the Mobile-Friendly Test and its API. Mobile still matters, so here is how I check mobile pages now.
Google has added a robots.txt report to Search Console and is retiring the old tester. Here is what the report shows and how to work without the tester.
Google now shows FAQ rich results only for authoritative government and health sites and How-To rich results only on desktop. Here is what that means for you.