Google does not punish normal duplicate pages, but it does choose which version to show. Here is how I explain that choice, and how you can steer it.
Technical SEO – Page 3
Most sites never hit a crawl budget limit. I explain how Google decides how much to crawl, when it becomes a real problem, and what I'd fix first.
Search Console says some pages are soft 404s. Here is what Google means, why it happens, and how to decide between a 404, a redirect or better content.
How to group your pages, link them so Google and visitors can find everything in a few clicks, and change an existing structure without losing traffic.
Google now indexes and ranks every site from its mobile pages, so anything missing on mobile is missing for Google. Here is what to match and how I check it.
Google limited FAQ rich results to authoritative government and health sites and retired HowTo results in 2023. Here is what I think that means for your markup today.
How I build clean, readable URLs that Google can crawl easily, which habits to avoid, and how to change old URLs without losing traffic.
A plain-English guide to the status codes Googlebot sees, what each one does to crawling and indexing, and how I check and fix the ones that cost you pages.
Google is retiring seven lesser-used rich result features. Here is what is going, who it affects, whether to keep the markup and what I would check first.
What each free tool really checks, when I use which one, how to read errors and warnings, and why valid markup still might not show a rich result.
Why Google skips so many videos, what a watch page really is, and the markup, thumbnail and Search Console fixes I use to get videos indexed.
What every chart, host status check and breakdown in the Search Console Crawl Stats report means, what normal looks like, and which crawl patterns deserve your attention.