Google's September 2023 helpful content update improves its classifier and rewrites key guidance on AI content, third-party content and freshness tricks. Here is what changed.
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Google released the August 2023 core update on 22 August. Here is what is confirmed, what I'd watch during the rollout, and what to leave alone for now.
Google's new Perspectives filter brings forum threads, videos and personal posts into search results. Here is what it shows, what is still unclear, and how to get ready.
Google's product reviews system is now simply the reviews system. Here is what that means for travel, software, local and media review sites, and what I would check first.
Google released its first broad core update of 2023 on 15 March. Here is what is confirmed, what to track during the rollout and what to leave alone.
Google's sixth product reviews update started on February 21, 2023, and now covers 11 languages. Here is what changed and how review sites should respond.
Google now has an official page that shows widespread crawling, indexing and serving problems. Here is what it covers, what it misses, and how I would use it.
Google's December 2022 rater guidelines update adds Experience to E-A-T. Here is what the new letter means, why trust matters most, and what to change on your site.
Google's new link spam update uses SpamBrain to spot sites that buy links and sites that sell them. Here is what it means for your rankings.
Google now loads up to six pages of results as US English searchers scroll on desktop. Here is what that means for impressions, clicks and your reports.
Google started a global spam update on 19 October 2022. Here is what it covers, how to tell if your site is affected and what to do next.
Google's Search On 2022 event brought multisearch near me, translated news, forum results and new shopping and Maps features. Here is what each one means for your site.











