Google swaps in its own headline or snippet when yours looks weak. I explain what causes it, how to spot it, and how I write versions Google keeps.
Google Search – Page 2
Google no longer runs a separate helpful content system. I explain how core ranking judges helpfulness now, what Google asks you to check, and how I review a site.
Google's March 2026 core update finished on 8 April after 12 days. Here is what Google said, what we know so far, and how I'd check your own site the…
Google started rolling out its first core update of 2026 on 27 March. Here is what is confirmed, what to track, and what to leave alone until it finishes.
Google's March 2026 spam update went live worldwide on 24 March and finished in about 19.5 hours. Here's what it enforces, how to check your site, and how recovery works.
A plain-English walkthrough of how Googlebot finds pages, how Google decides what to index and rank, and where AI Overviews and AI Mode fit in.
Google's first core update just for Discover finished rolling out on 27 February 2026. Here is what it targets, and how I would measure its effect on your site.
You can't submit pages to Discover, but you can make every article a strong pick. Here is what Google's guidance asks for, and why the traffic goes up and down…
Google started its first core update aimed only at the Discover feed on 5 February. Here is what I think it rewards, and how I'd track it while it rolls…
Google now lets English-language searchers around the world pick favourite sites for Top Stories. I explain how it works and how I'd ask readers to pick you.
Google's December 2025 core update finished on 29 December after an 18-day rollout. Here is what Google confirmed, and how I'd judge its impact despite the holiday noise.
Three core updates, a spam update, AI Mode going global, new Search Console tools and ChatGPT shopping: the dated changes that shaped search this year.