Public questions and answers on Google Maps are giving way to answers written by Gemini. So your profile, reviews and website now have to answer customers before they ask.
Local SEO – Page 2
Your primary category shapes which searches you show up for and which profile features you get. Here's how I choose categories, check competitors and change them safely.
What Google recommends, the tone that works, what never to say, and my ready-to-edit templates for the negative reviews businesses get most often.
Lost reviews from your Business Profile? I show you how to tell if it was a spam filter, a policy issue, a merge or a Google bug, and what to…
Fake addresses, stuffed names and lead-gen listings can push real businesses down the map. I show you how to report them properly and protect your own profile.
Google picks your verification method, not you. I explain how each option works, what reviewers need to see, and how to recover when verification gets stuck or fails.
The specs, photo types and rules that decide what shows on your profile, plus how I handle customer uploads, rejections and a realistic upload plan.
Find the words nearby customers really type, using autocomplete, your Business Profile, Search Console and Keyword Planner. Then match each term to the right page.
Updates, offers and events can make your profile more useful to searchers. Here is what I'd post, how to write it, what gets rejected and how often to publish.
Where local businesses actually get links: partners, suppliers, associations, events, local news and community resources, plus how to stay within Google's link spam rules.
What each number in your Business Profile performance report really counts, how to export it, and how I connect profile clicks to GA4 with UTM links.
My practical, step-by-step list of what a local business should set up once, check every month and review every quarter to rank in Google's local results.